Market Landscape Business

5 Tips for Marketing Your Landscape Business on a Budget

 

Marketing landscaping businesses on a budget can be complex. Most landscaping businesses are small businesses, family-owned, and on tight budgets.  Marketing your landscaping business can be an afterthought.  However, there are ways that you can market your landscaping business on a budget.

Creating a marketing plan, launching a website, and posting to social media are great ways to market your landscaping business.

But with a limited budget, things can get tricky with the details of spending money on marketing. Many landscape businesses find themselves in this position. But with a bit of creativity and willingness to experiment. You can find affordable ways to market your company without breaking the bank.

Here are 5 tips for marketing your landscape business on a budget:

 

1.   Establish clear objectives to market your landscaping business

 

Before you install any marketing, you must decide your objectives. For example, are you trying to grow your email list by signing people up for your monthly newsletter? Or are you hoping to generate more leads for your landscape design services? Understanding your business’s goals is the first step toward a successful marketing strategy. You can track your efforts to determine which ones are working and which aren’t. That way, you can scale up the ones that are producing results and scale down the ones that aren’t producing results.

2.   Try paid advertising (PPC) on a trial basis

 

Paid advertising is a great way to market your landscape business without significant upfront costs. Many companies, including Facebook and Google, offer various advertising options. Some of these options are very cost-effective, and you can try a few to see which ones work best for you.

 

If you’re trying to increase your website traffic, you could try boosting one of your existing posts to get it in front of a wider audience.

 

You can also try advertising a link to your website by targeting people in a particular area who would be interested in your services.

 

 

3.   Produce a video and post it on YouTube

 

One of the best ways to attract new customers is to create a video that explains what your business does. You can choose between different types of videos.

 

Promotional Video

 

You could make a promotional video that explains your landscape design services.

 

How-To-Video

 

Or you could create a how-to video that shows people how to do particular landscaping tasks.

 

Explainer Video

 

Also, you could create an explainer video showing how your products or services solve their problems.

 

The type of video you make depends on your landscaping business objectives. Once you’ve created your video, post it on YouTube and share it on your social media accounts.

 

4.   Use social media platforms when marketing your landscaping business.

 

Social media platforms, like Facebook, Instagram, and Twitter, are free to use. It would be best if you still put some thought into which platforms you want to use.

 

For example, if you’re targeting homeowners, Facebook and Instagram are great platforms.

 

But if you’re targeting businesses, Twitter is a better choice. It would be best to consider it when you post to each platform. Posting once a week is enough if you are trying to get more leads for your landscape design services. But if you’re trying to get more people to like your page, posting daily is a good idea.

 

5.   Run seasonal promotions for your landscaping business

 

Another great way to market your landscaping business on a budget is to run seasonal promotions. Landscaping is seasonal. You could run a fall promotion where you offer customers a discount if they sign up before a specific date.

 

You can also run seasonal promotions related to gardening and landscaping. For example, you could offer to design a fall garden for free if a customer signs up for your landscape services. You can also hold contests or giveaways.

 

Always check to ensure this type of promotion doesn’t break any laws or regulations.

 

Conclusion

 

Landscape businesses that market their services can expect more leads and sales. Unfortunately, marketing budgets are often limited. There are plenty of ways to market your business on a budget.

• Establishing clear objectives,
• trying paid advertising on a trial basis,
• producing a video and posting it on YouTube,
• utilizing social media platforms,
• And running seasonal promotions.