Advertising Management

PPC - Pay Per Click

Pay-Per-Click (PPC) advertising is an effective way to get your business in front of potential customers. More is needed to build your brand or share information. You want people to take action. PPC will help you do that by targeting your audience with relevant content. When you choose PPC to advertise, you pay for each ad click.

The main difference between PPC (Pay-Per-Click) marketing and SEO (Search Engine Optimization). With PPC, you pay for every click that the ads generate. That means you’re paying for people who have yet to find your website organically. They found it because they searched for something specific, like “buy standing desks.” The goal of SEO is to get more people looking at your website because of its high ranking on search engines like Google. A good example is a blog could be about the top 5 reasons people would enjoy your product. The PPC would be a detailed description of the product people would search for with the intent of purchasing.

The blog topic could be – Top 10 Reasons to Buy a Standing Desk. The PPC advertisement – 48-Inch Motorized Standing Desk.

3 Goals to Achieve With PPC

Increase your sales

Generate leads

Promote brand awareness

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Social Media Advertising

Social media advertising is a great way to reach your target audience and potential customers. We will work with you to create a social media advertising campaign. Then we will leverage the network effects of social media platforms like Facebook, Twitter, TikTok, Instagram, and YouTube. Each of these platforms has different segmentations of users and engagement. We will work with you to identify your audience and potential customers. Then we’ll use the proper social media channel to reach and target those markets.

We will create different social media ads based on whether we use Facebook, YouTube, or Instagram. Different types of ads work better on other social media sites. Forza Digital Consulting will design, create, track, and manage all your social media advertising needs. Some of the types of ads we can create are:

 

  • Video Ads

  • Story Ads

  • Messenger Ads

  • Static Image Ads

Why Should I Invest in Advertising Management?

Digital advertising has been proven time and time again to be one of the most effective ways to reach your target audience.  It is also much more cost-effective than traditional advertising methods, such as print media and television commercials.

Digital Marketing serves several essential purposes:

  1.  Increases Brand Awareness
  2. Expands the pool of possible customers
  3. Drives traffic to your website
  4. Creates personalized designs and advertisements
  5. Lowers Cost

Forza Digital Consulting is here to make sure that you get the most out of your digital advertising budget. We’ll work with you to develop a customized digital campaign, design the perfect ads, and manage all analytics so that there’s no guesswork on where things stand. We’ll provide transparency throughout the entire process so that you always know what’s going on with your website traffic, customer acquisition costs, and ROI. And best of all: no need for any technical expertise or time commitment on your part!

Digital Marketing Questions?

Curious about features, a free trial, or any part of our process? We’re happy to answer any questions.

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